Email Automation Glossary

Plain-English definitions for the terms you'll encounter running cold email, deliverability, and outbound automation.

deliverability

• Bounce Rate
• Dedicated IP
• DKIM
• DMARC
• Domain Reputation
• Email Throttling
• Email Validation
• Email Warmup
• Greylisting
• Hard Bounce
• Inbox Placement
• Seed List
• Sender Reputation
• Sender Score
• Shared IP
• Soft Bounce
• Spam Folder
• Spam Trap
• SPF

compliance

• CAN-SPAM Act
• CCPA
• Double Opt-In
• GDPR
• Unsubscribe Link

metrics

• Click-Through Rate
• Open Rate
• Reply Rate

fundamentals

• Drip Campaign
• Email Cadence
• Email Sequence
• ICP (Ideal Customer Profile)
• Mail Merge

technical

• IMAP
• MX Record
• OAuth
• SMTP

sales

• Outreach Cadence
• Sales Sequence

tactics

• Personalization Token
• Spintax